If advertising on mobile gets figured out, it should mean clickable print will be a big deal

Mobile Marketing Magazine: Jumptap Secures US Patent:
"Mobile advertising firm Jumptap has been awarded Patent No. 7,548,915 by the United States Patent Office. The Patent was awarded on 16 June, 2009, and relates to a method for presenting an advertisement in association with a web page displayed on a mobile communication facility, the method comprising the steps of:

* Determining a first relevancy score based upon a statistical association between at least a first advertisement and one or more keywords;
* Determining a second relevancy score based upon a statistical association between at least a second advertisement and the one or more keywords;
* Receiving a web page request from the mobile communication facility;
* Receiving contextual information from the web page, wherein the contextual information includes at least the one or more keywords; and
* Presenting the first advertisement in association with the web page to be displayed on the mobile communication facility based upon a determination that the first relevancy score is greater than the second relevancy score"